SEO professionals use various methods to generate quality incoming links, including social media, creating sharable infographics, and even asking for backlinks. We created this complete guide to help refresh your on-page SEO knowledge and keep you updated on the current best practices for optimizing on-site ranking signals. On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site.
Why Does On-Page SEO Matter?
It’s best to create simple URLs that are clean and easy to read. Our custom, proactive digital marketing strategies pave the way for long-term client success. Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings. Say hello to more time and fewer headaches with WebFX’s on-page SEO services, which include everything you need to optimize and turn your site’s SEO into a revenue driver. Generally speaking, the more backlinks (from unique websites) a page has, the higher its chances of outranking its competitors on the SERPs. This means that you probably shouldn’t try to shoehorn outbound links in your content in hopes of ranking higher.
- This box often draws attention from search because it stands out from the rest of the listings on the page.
- Deferring the loading of CSS and JavaScript files speeds up the rendering of critical content.
- Internal links are a great way to keep the reader on your site.
- The meta description is the little blurb beneath your title tags that appears in the search results.
- On the other hand, the query Dog Motion Picture means something else entirely, and it’s important for search engines to know the difference.
That means adding your own unique experiences, strategies and knowledge. Only one of those pages containing the “duplicate content” will rank for it. That means more potential traffic to your site and more foot traffic to your local business. When done right, there is an increased chance that your content is the answer that voice assistants read aloud. Use a schema tester like Schema Markup Validator to validate that the code was added to your site correctly. You can also use my free FAQ schema generator to create the code.
Small business on-page SEO checklist
Don’t forget to check how it loads on different browsers and mobile devices. Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics. I recommend using a schema markup validator because it was originally designed by Google and is completely free to use. All you need to do is purchase an SSL certificate from your web host provider or buy one from a trusted supplier like GoDaddy.
Meta tags are pieces of HTML code, but don’t worry—you don’t have to be a programmer to add HTML meta tags to a web page. Here’s a simple explanation of meta tags SEO, with tips for adding meta tags to any website. If a shopper is won over by your product description, you need to make it easy for them to add that item to their cart. A clear call-to-action button, such as “add to cart” or “proceed to checkout” will ensure that they follow through with a purchase. In August 2022, Google rolled out its first “helpful content update” to reward websites producing original, people-first content.
So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year. When anyone clicks on your hyperlinked byline, SEO Anomaly they’ll be taken to a page listing all your articles. You have the option to add a longer bio that will appear there.
For example, instead of only targeting “running shoes”, you can add variations of this keyword such as “best running shoes”, “nike running shoes”, “shoes for women”, etc. You just simply want to be using your target keyword at different places within your entire article, without trying to sound spammy. There is an old-school on-page SEO tactic that states that you should use your target keyword once in the first 100 words of your article.